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Jul 28

Subway Diet A Big Hit Diet Method Revealed

Everyone is familiar with the Subway Diet featuring Jared, the guy who lost 245 pounds in a year by walking and replacing two meals a day with Subway sandwiches. Now, as Paul Harvey would say, it’s time for the rest of the story. Read further for a brief history of the subway diet.

Like man college students Jared Fogle worked a part time job, his at an adult book store, to pay for college. His weight reached 425 pounds thanks to sitting around all day – in class and at work – munching on snacks. Needless to say his weight and health situation had become critical. Jared wanted to find a way to lose weight.

He tried various diets, but they didn’t work because he still had all those hours behind a counter during which to cheat. One day he noticed a Subway sandwich store about a mile and a half from his apartment. Without knowing it he was inventing the Subway diet. Jared decided to skip breakfast every day, walk the mile and a half there and back to Subway for both lunch and dinner during which he consumed only a sandwich, a bag of baked chips and a diet soft drink. His caloric intake plummeted from about 10,000 calories each day to only 900, with 6 miles of walking added for good measure. For Jared the yet named Subway diet made 245 pounds disappear in the span of a single year.

How did this Subway diet become a national ad campaign for the Subway chain? One day Jared bumped into a buddy who was a reporter for the school paper. He didn’t recognize Jared at first, and when he heard the weight loss story decided to write an article about it. Someone at Men’s Health magazine read about Jared and decided to include his diet in a feature about crazy diets that work. A local Chicago Subway owner read the Mens Health article, brought the diet to the attention of his advertising people who contacted Jared to verify the story. The local agency brought the idea to Subway’s national ad agency, but they hated the idea, so the local guys paid out of pocket for Chicago commercials featuring the Subway diet.

Soon the Subway diet was a success. It was a natural for Chicago based Oprah to feature Jared and his Subway diet on her popular national show. Subway’s national ad people contacted the Chicago ad people about airing the ad nationally.

Many people have had success with the Subway diet. Be careful about extreme diet changes or extreme weight loss, as were practiced by Jared. A little more moderation is needed, but exercise and cutting calories are a proven one two punch combination in the fight against obesity.

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